What is digital marketing?
The word itself answers the question. Digital simply means using electronic medium and marketing is the promotion of a product, brand, or services. So together they mean the marketing which is done through digital devices such as computers, phones, tablets, etc. We can explain it better with an example.
Many times while browsing through Instagram or Facebook you must have come across some ads. Many brands promote themselves on these social media platforms and it’s an easy way for you to get to about the latest deals offered by the brand. That is a part of Digital Marketing.
Now the question arises, why is it important?
1.Connect with people where they are-
Spending time online such as conducting a survey, checking social media, or purchasing a product online is an integral part of everyone’s life, so that’s where you are going to find your potential customers. If you don’t have an online presence you’ll end up losing your potential leads.
2.Your competitors are already doing it-
If you don’t feel motivated enough to use digital marketing, let me just remind you that your competitors are already using it and you should be experiencing a bit of FOMO. Companies around the globe have created social profiles, adapted their website for SEO, and run paid advertisements to reach new leads so why shouldn’t you?
3.Go out there and compete with larger corporations-
While running a small business, we don’t have thought of competing with large corporations like Amazon. But what if I told you digital marketing can help you outrank them. I know it sounds absurd but if you create relevant content that is more relevant to the selected keywords, no amount of money can outrank you because Google ranks ads on relevancy.
4.Target your ideal audience-
Now, this is the most obvious reason to adopt digital marketing. Why wait anymore for the customer to see your traditional marketing method and contact you when you can directly reach the customers interested in your product or service. You can set parameters for your social media campaigns to ensure the only relevant people specified by you would see your ad.
5.Keep an eye on the campaigns and optimize them for better results-
Imagine having to ask all your customers about what brought them to your business. It seems so time- consuming and honestly, it annoys the customers. But with digital marketing, you just don’t need to do that anymore. After paying so much for the ads, you do want to know if it’s working or not. On social media you can keep a track of everything, making it easy and hassle-free.
6.What is more important than an impressive return on your investment (ROI)-
If you still don’t believe in what I say, just look at the return that online marketing strategies bring to investment like something as simple as every $1 spent on email marketing can bring about $44 of profit in return. Now that’s something to invest in.
- The world is connected by a complex network with 4.66 Billion internet users and digital marketing is the genie that can help your business grow and reach the masses. The reasons why you need to adopt it NOW are given below:
There are so many types of Digital Marketing that I think it’s safe to say failure is not an option-
Search Engine Optimization [SEO]-
When you Google something, a list of results comes up. But do you know how Google decides the rank of each website? It’s all due to SEO. In this, you optimize your website to rank higher in Google searches.
It includes the optimization of content on the website and also the HTML source code of the page.
It includes the activities that are done off the website to increase its ranking i.e. backlinks, brand searches and engagement, and shares on social media.
This is the process that ensures that the website meets the technical requirements of modern search engines to improve organic ranking.
Posting articles on your company blog can help your website get an informative perspective and convert visitors to customers.
EBooks and Whitepapers:
It’s similar to a blog but rather long-form content that allows you to exchange content for the reader’s contact information and generate leads.
Visuals attract more customers, as they are much easy to perceive and have a lasting impact. You do want your user to remember you.
Social Media Marketing-
You very well know the impact social media has. Creating an engaging social media page can help you drive traffic to your website and increase brand awareness.
Pay Per Click [PPC]-
It’s one of the classic methods to drive traffic to your website. You must have seen a lot of ads popping up on a website, so every time you click on that add the publisher gets paid by the advertiser. This is all part of PPC marketing.
- Paid Ads on Facebook
- Twitter Ad Campaigns
- Sponsored Messages on LinkedIn
It’s when you get a commission to promote someone else’s product or services on your website. It can also help you form a positive partnership among brands.
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
In simple words, it’s paid content. The positive point of native ads is that they mimic the look, feel, and function of a medium’s content, making it more likely that your audience will trust them.
As the term suggests itself, it automates marketing operations. It allows you to schedule your post so that you can spend more time on building content strategy rather than posting manually.
- Email Newsletters
- Social Media Post Scheduling
- Lead-Nurturing Workflow
- Campaign Tracking and Reporting
You must have experienced your inbox being filled with advertisements, offers, or promotion emails. This is email marketing as it can help you reach directly to your potential customers.
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
It is similar to traditional PR, but it only takes place in digital space. It helps you secure online coverage by engaging directly with your online potential or current customers.
- Reporter Outreach via Social Media
- Engaging Online Reviews of your Company
- Engaging Comments on your Website or Blog.
It’s simply a marketing method where you attract, engage, and delight your customers by using all the above-mentioned tactics.
- Blogging vs. pop-up ads
- Video marketing vs. commercial advertising
- Email contact lists vs. email spam
It’s when a brand pays another company to create and promote content that helps the brand grow.
- Brands around the globe come up with numerous ideas for successful digital marketing, but only a few succeed. These are some of the best Digital Marketing Campaigns that we came across: Lego’s “Rebuild The World”
- Gillette’s “The Best Men Can Be”
- Volkswagen’s “The Last Mile”
- Airbnb’s user-generated content
Fitbit Stories: “#MyReasonIs”
That’s it for now folks!
Just a small reminder,
“Ignoring digital marketing is like representing your business without any audience.”
Hope you had fun reading it!