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The Soul of Marketing: Design

Did you find any advertisements appealing or out of the box? Did they succeed in convincing you? No! What went wrong? The world is dynamic with businesses coming up with innumerable ideas to sell their product. I’m not going to convince you about any idea just a little help on creating ideas that sell.

So what is required for an idea to sell? Does offering previews or special offers or making use of Google to put up ads do the trick? What if I told you it’s simpler than that. What if we combine innovative design with clever marketing to craft better results? I know it sounds like a complicated process with a lot of hassle but if it comes with outselling results, it’s worth the effort. All you need is a tint of creativity and you’re good to go.

It’s going to sound too obvious but what are marketing and design? I know you’ve read about it a zillion times, but isn’t it just a mixture of many complicated words. I’ll tell you in simple language. It’s like when you’re walking on the street and someone comes to you with a flyer and tries to convince you to buy the product or like big brands putting advertisements around the city.

Now coming to design, Ah, design! You’ve heard this word everywhere and it sounds fairly straightforward. It is simply picturing your imagination. Everything around us, buildings, logos, websites, clothes, etc. has a certain pattern or feel to it. It’s all part of the design.

Now let’s dive into what happens when we combine these two!

I think the creator of one of the biggest organizations working today, Apple has something important to say:
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
– Steve Jobs

Marketing design to runs on a similar concept. A well-made design compels the customer to buy the product or at least check it out. Just creating a useful product doesn’t guarantee large sales. Adding design will appeal to your potential customers to come to you for your product.

Now you must be thinking why do marketing and design need to go hand in hand? In marketing, we can write the best copy and target a particular audience. But if it doesn’t work, it doesn’t work. Similarly in design, we can create amazing visuals but if it doesn’t move people to potential customers, it’s useless. You need to build a design that connects you to your audience combined with a smart marketing strategy.

Enough about marketing and design, let’s get to know how they work together.


Firstly marketing has a best friend and it’s none other than graphic design. They make an appealing duo that can leave a lasting impression on your audience. As we all know ninety percent of the information transmitted in the human brain is visual and visuals are processed 60,000 times faster than text so involving high-quality graphic design in your marketing can have a lasting impact on the target audience.


Always remember, the best logo brands don’t need their names to be recognized by the masses. We don’t see anyone looking at Nike’s logo and asking the brand’s name. It’s just obvious. A logo is the brand identity and definition. A good logo is easy to remember yet eye-capturing. You do want people to see your logo and recall your brand. That’s the power of design, to instill the impression we want to leave on the people.


A bit of technical talk now. The UI/UX design of your digital platforms also has a great impact on marketing. Nowadays, marketers are also required to have a basic understanding of UI/UX. Why so? User Experience (UX) is the success measurement of User Interface (UI). But what is UX/UI? By definition, UX design refers to user experience design, while UI design stands for user interface design. Both of them work closely and are very crucial for an IT product but their roles are quite different. Knowing the target customer and making their experience satisfying with your product, is the responsibility of the UX design team. UI design team focuses on making technology easy and intuitive for people to use and they work on the areas where users directly interact with the product.
To summarise it in an uncomplicated way if something that looks great but is difficult to use is an example of great UI and poor UX. While something very easy to use but looks terrible is an example of great UX and poor UI. If you go to any website or app and you find it cluttered with unorganized content, would you like to visit it again or recommend it to anyone? I’m pretty sure the answer is going to be a big NO! For marketing to be successful, your UI should be comprehensive yet orderly to have a good UX and you need to have a top-notch front-end design to achieve that seamless user experience.
UI design and Front end development might sound similar but are not identical. Front end developer focuses on speed, usability, integration with back-end, tech and stack limitations whereas UI designer focuses on aesthetics, user flow, design principles, style, and branding. In simple words, Front end developer works on structure, and the UI designer works on outlook.


We all know about multimedia. But what will happen if multimedia is used for marketing? A great multimedia design can help you reach a bigger audience and stay afloat in this competitive business world. Without multimedia, your website is likely to look like a huge wall of text which will drive the traffic away. What appeals to your audience is what’s going to leave a mark. So going through the trouble of creating a well-designed video for your website might be a good idea. Being able to keep your user engaged leads to a great User Experience. A well-maintained Social Media can act as a building block for your website because it’s a digital world and you need better digital strategies to fit in. More marketing through Multimedia can be done by using mobile phones, videos, images, and much more.


If I told you that increasing concerns for environmental issues can be used as a plus point for your marketing. I’m sure you won’t believe me. But it’s true. Adopting environmentally friendly strategies to design, manufacture, and package products is the secret of many small businesses. And marketers can use this as a strategy to attract buyers. Consumers, especially millennials and Gen Z, are the best target for this type of marketing. It has social, environmental as well as financial benefits that create a positive image for the company.

When we combine these design methods with marketing strategies they arise the interest of the audience and create brand awareness. Remember the words of Von R. Glitschka,Marketing without design is lifeless, and design without marketing is mute.” These design methods can serve as a key factor and using this as a basis of development can help your business reach heights, and make your product stand out.

Just combining these methods with marketing strategies isn’t going to work. To bring out the best, I can offer you a handful of tips for your brand to flourish around the globe.

Research, research, and more research, just make sure it’s from a reliable source.
Always remember to design keeping your audience and their expectation in mind.
Having a clear style guide or brand guideline can go a long way.
Diverse your content but remember to keep it simple.
Always, always keep in mind when to follow the trend.

These might seem like small things but they have a much greater impact. Just keep in mind,
“Design is the soul of marketing.”

Hope I can be of even a little help to you.

That’s all for now folks!

Happy Marketing!



  • I must thank you for the efforts you have put in writing this blog.
    I’m hoping to see the same high-grade blog posts by you in the future as well.
    In truth, your creative writing abilities has inspired me to get my very own website now 😉

  • We stumbled over here from a different web address and thought I should check things out.

    I like what I see so i am just following you. Look
    forward to exploring your web page yet again.

  • Hey,
    Nice blog. Good design boosts customer loyalty and helps to build a strong identity for the business. I highly focus on the designing part as it helps me to create awareness of my brand.

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